Property owners in the realms of entertainment, sports, and celebrity licensing, on the hunt for ways to put new spins on their properties, are increasingly launching collections focused on villainous characters, both fictional and real: Disney was the pioneer in this technique, launching its Disney Villains brand many years ago and regularly offering products under […]
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Fashion Labels Shoot and Score with Hockey
As is true of almost all property types, sports IPs have increasingly been collaborating with designers and fashion brands. These are collections that are more fashion-forward or otherwise innovative, and typically more premium-priced, than traditional licensed fanwear ranges. Hockey—which is, in North America, currently deep in the first round of the National Hockey League (NHL) […]
Pet Projects
The pet category has long been an active one for licensing deals and collaborations in the U.S., and new agreements are still being announced regularly, despite the crowded landscape. Recently, there has been a burst of activity outside the U.S., with new partnerships coming to light in the last several months across the globe: In […]