The biggest entertainment/character licensors and their licensees are enhancing fans’ sense of belonging and engagement with a bit of team spirit. Initiatives take different forms: Choosing sides. Several of Disney/Lucafilm’s licensed Star Wars products, from NVidia’s computer graphics processing units (GPUs) to Ample Hills’ ice cream, give consumers two alternatives from which to select, the […]
Tag Archives | DC Super Hero Girls
Girl-Power Properties Proliferate
Girl power continues to be a strong theme among entertainment/character properties for all ages, with new examples still entering the market and a number of ongoing initiatives performing well at retail. The trend takes a number of forms: Properties with casts featuring multiple female lead characters, such as Genius Brands’ SpacePop. Properties with female characters […]