Advent calendars are getting more sophisticated each year, featuring increasingly elaborate packaging, daily surprises of higher value, and a growing range of themes and categories, from jerky, healing crystals, and nail polish to cat food, instant noodles, and wine. Licensors across property types have gotten into the game, typically either through in-house-produced examples or with […]
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Reversing the Taboo
Mental health has increasingly become a theme at the center of licensed product, content, and promotional initiatives. Some recent examples, mostly announced in late 2019 and early 2020, include: A gift line from Half Moon Bay tied to May the Thoughts Be With You, a property based on a book by the same name. The […]