Cheese brands have increasingly been featured in outbound licensing initiatives, extending for example into the realms of apparel, accessories, and beauty; food service menu items and co-packaged snack pairings; and promotional partnerships. In the realm of traditional food-to-food brand-extension programs, the cheese category is better known for its inbound licensing efforts, with flavor brands like […]
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Singing the Praises of Home Décor
Half a dozen singers, with roots across genres and eras, have launched or announced deals for home goods within the last year. Some do not have much of an obvious connection with the category, aside from a personal interest in design and décor and/or ties with hearth and home through their lyrics or reputations. Pop […]