A number of recent collaborations touching lifestyle categories such as apparel, footwear, and cosmetics have highlighted capsule collections inspired or designed by groups of celebrities. The initiatives, which integrate anywhere from three to six personalities simultaneously, tend to be mainly promotional in nature, but have a merchandise component as well. In recent months: Adidas premiered […]
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Tennis Players Ace Off-Court Fashion
Summer in the northern hemisphere is the season for many of the major global tennis tournaments, including the French and U.S. Opens and Wimbledon. It is also a key time for new product announcements involving well-known players, who have long been active in lending their names to fashion lines beyond their on-court endorsement deals. Tennis […]