Most of the licensing and collaboration activity in the growing plant-based food sector to date has involved celebrity-connected vegan meal kits and extensions of existing partnerships into the vegan and vegetarian space (e.g. Breyers adding an almond milk ice cream to its licensed Oreo line). As the plant-based food industry grows, the role of licensing […]
Tag Archives | Cold Stone Creamery
Seeing Green
St. Patrick’s Day has become an increasingly important occasion for collaborations and promotions, as licensors and licensees consider holidays throughout the year as potential reasons to debut new products or highlight existing ones. While nowhere near as big as more high-profile milestones such as Halloween, Valentine’s Day, Earth Day, and the like, St. Patrick’s Day […]
A Sweet Way to Stay Strong
Sugary comfort foods meet hardcore health and wellness in a handful of recent deals involving sweet-treat brands being licensed for protein powders: Just last week, Hostess Brands teamed with Bodybuilding.com for Remix Nutrition protein powders in Hostess Twinkies and Hostess Chocolate CupCakes flavors. Additional Hostess snack cake varieties may be added to the line of […]
Sugar Rush
About a year ago, we wrote about sweet snacks making their way into the cereal category. That trend has intensified since then, with a long list of candy, ice cream, and cookie brands being licensed for breakfast cereals: General Mills debuted Nestlé Drumstick and Honey Maid S’More cereals, as well as Hershey’s Cookies ‘n’ Crème […]
Tasty Tie-Ups
Late last month, the car brand GMC announced it was pairing with L.A. ice cream shop Little Damage for a limited-edition Denali Ultimate Black ice cream to coincide with the launch of its new vehicle, the Yukon Denali Ultimate Black Edition. The news is a reminder of how limited-edition ice cream flavors have become a […]