Food imagery in fashion has been a hot topic over the past few years, with the trend coming to a peak in 2024 and interest continuing into 2025. Licensed brand names are part of it, from Kate Spade’s M&Ms and Heinz ketchup bags to Huemn’s shirts, t-shirts, and hoodies with Lay’s. The idea is to […]
Tag Archives | Cheetos
A Helping of Mac and Cheese
A few months ago, we noted that cheese had become a hot commodity for food-to-food collaborations. One niche within that space that has generated particular interest of late is the ultimate comfort food, macaroni and cheese. Marketers of mac and cheese are looking to create limited-edition varieties by partnering with brands associated with compatible flavors, […]
April Fool’s Day: PR or Peril?
Many consumer products marketers and IP owners were back with April Fool’s Day pranks in 2021, after a break last year due to the pandemic still being in its early weeks. Some examples of the trickery on April 1 last week were tied to current events, as when Wildbrain’s Teletubbies announced their own NFT, the […]
A Pop of Color and Flavor
Bold and unusual flavors and colors have long been a staple of popcorn sold by independent shops and specialty snack marketers. Examples range from sweet (peppermint, cinnamon bun, s’mores, amaretto, birthday cake) to savory (hickory, dill pickle, prickly pear, porcini mushroom, baked potato). Three new popcorn lines announced in the second half of this year […]
Product as Promotion
Several recent announcements show how corporate brands’ licensing activity these days often walks the line between consumer merchandise and marketing: Luxury meets novelty. Cheetos’ first online store, introduced at the end of November, features an assortment of luxury items, some of which sound like April Fool’s jokes. In fact, the site’s Cheeteau fragrance began its […]