For teens and young adults, the fingernails represent a canvas for social expression. Whether using bright colors and unusual finishes, having each nail a unique color or style, or painting elaborate designs, many young consumers spend significant time and money turning their nails into fashion statements, often sharing the results on social media. The nail […]
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Celebrities Crave QSR Tie-Ins
For quick-service restaurants, the past six months have represented somewhat of a golden age of celebrity tie-ins, as more and more athletes, musicians, influencers, and gamers have entered into promotional partnerships with fast food restaurants. Each initiative is unique, with some skewing toward the endorsement end of the spectrum, some being meal-centric, and others highlighting […]
Is It Time to Try TikTok?
The social media platform TikTok, known for its very short-form mobile videos, particularly in the areas of comedy, talent showcases, and lip syncing, has quickly become popular among young consumers, especially teens. The app, introduced in China in 2012 and around the world in 2017, ranked as the seventh most downloaded app of the decade […]