Soju, the national drink of South Korea, is growing in popularity outside of its home country, including in North America, as key brands gain wider distribution and the product becomes available more broadly at liquor stores and restaurants around the world. A light, refreshing, somewhat sweet, fermented and distilled spirit, soju ranges from about 10% […]
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Binge-worthy Spin-offs
Streaming platforms are becoming increasingly active in the licensing and merchandising arena. Leading players are launching outbound licensing programs for properties in which they have an ownership stake, as well as, in some cases, those they represent on behalf of the IP owners whose content they stream: Netflix, credited as the first streamer to have […]
Accessorizing with Tech
Properties of all types have extended their names and designs into mobile phone cases and other accessories for personal electronics. With the ubiquity of smartphones in daily life, such licensed products have become important means of social expression for consumers. Tech accessories have also taken their place as a fashion statement, and that fact was […]