Since the coronavirus pandemic started, licensors, licensees, and retailers have been hosting virtual versions of normally live annual events that are important to students and families and cannot occur face to face. After going digital with prom and graduation, they are now addressing the next big virtual adventure: summer camp. Among the companies with ties […]
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App Play for the Real World
Some time has passed since hit gaming apps were leading the way as focal points of the licensing business, when licensors and licensees were in search of “the next Angry Birds.” That said, a number of licensors of app-centric games have been able to establish licensing programs keyed to appropriate categories, as recent deals attest: […]