Interest in trading cards featuring women’s sports leagues, teams, and athletes is on rise, and so are licensing deals in this space. This month, Upper Deck announced an agreement with University of Iowa basketball player Caitlin Clark, while Panini said it would be creating cards for the new Professional Women’s Hockey League (PWHL), to name […]
Tag Archives | Caitlin Clark
The Peak Celebrity Era
Taylor Swift has had an outsized influence on pop culture and commerce in 2023 and 2024, putting her mark on music sales, NFL ratings, sales of official and unofficial merchandise, and more. While Swift is an anomaly in the breadth and depth of her current dominance, her situation nevertheless makes an interesting case study on […]
Revisions to the Collegiate Licensing Syllabus
The collegiate sports landscape has been undergoing some big changes of late, with potential ramifications for collegiate licensees and other companies partnering with universities and student-athletes on commercial ventures: A spike in popularity of women’s sports. Stars such as Caitlin Clark of Iowa and Angel Reese of LSU are driving interest in women’s NCAA basketball; […]