Spice and seasoning brands historically have played a relatively small part on the large and still growing food-and-beverage licensing stage, with some long-time exceptions (such as McCormick’s Old Bay brand). More recently, however, a growing number of players in this space have entered the field as licensors and/or licensees, some of them very actively. In […]
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Eating Out, At Home
The challenges faced by restaurants during COVID-19, especially those that do not have strong take-out, curbside, or delivery infrastructures in place, have been well-documented. Perhaps that is why there has been a flurry of announcements about new retail brand extensions—most often in the form of licensing deals—into the food and beverage category in the past […]
Spiked Seltzer Deals Bubble Up
Consumers in the U.S. purchased close to $1 billion in hard seltzer from March 7 to May 30, 2020, the first three months of the pandemic, compared to $1.5 billion for the whole of 2019, according to Nielsen. In the week ending June 6, the start of the summer season, hard seltzer sales—which have been […]