Property owners worldwide are increasingly putting libraries at the center of promotions, merchandise, or other initiatives. As the following examples show, each venture to date in this relatively untapped space has been unique in design, implementation, and objectives, but each involves a library, library system, or libraries in general as partner, location, and/or theme: Singapore’s […]
Tag Archives | British Library
Museums Exhibit a Knack for Licensing
Art museums around the world are expanding their licensing efforts, continuing a trend that has intensified over the past several years. Licensed products and experiences can be a way to raise awareness by bringing museums’ brands and artwork into new places, generate ancillary revenue that helps keep the institution open and support its mission, and […]
Immersed in Art
By Karen Raugust on October 7, 2019 in Art, Character/Entertainment, Experiential licensing, Licensing
Art exhibits can generate awareness and fan engagement for entertainment/character properties with enough content and history to support this sort of experiential initiative. A few examples from this year and last illustrate some of the elements that are common to such ventures, as well as the unique twists that are possible depending on the nature […]
Brit Lit
Classic character properties with roots in British children’s literature have been expanding their licensing activities of late, mainly in their home market and largely with a focus on adult consumers. Many of the licensors are capitalizing on high-profile anniversaries and/or entertainment releases, while others are simply trading on retro appeal, especially for fans who grew […]
Plotting a Course for Licensing
Maps are growing as a design theme for licensed apparel, gifts, and home décor, particularly in the U.K. market: Rocket Licensing is expanding the A-Z brand, founded in 1936. New launches for 2016 include a capsule collection from men’s fashion brand Ben Sherman highlighting 1960s-era maps of Carnaby Street, Portobello Road, and other locations where […]
Through the Looking Glass
Lewis Carroll’s Alice in Wonderland celebrates its 150th anniversary this year, and a number of British marketers are capitalizing on the event. About 10 of The British Library’s 35 licensees are creating Alice product under British Library branding; the institution has the original book in its holdings. The most successful licensee to date is Moleskin, […]