High-performance compression apparel is a relatively narrow, but increasingly mainstream, slice of the health and wellness space that has been the focus of a handful of collaborations and endorsement deals involving athletes and other celebrities over the past eight years. Compression garments made from a variety of materials—including many infused with copper—are purported to help […]
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Teaming Up for CBD
Sports leagues, teams, and events, as well as athletes, have become active players in the CBD industry, with many of their efforts focused on pain management. In fact, athletes and sports licensors account for 19.2% of IP partnership deals done in 2019 and 2020 in the cannabis space, second only to musicians, who have been […]
Cannabis Deals Continue During COVID-19
The cannabis industry—encompassing both intoxicating THC-based and non-psychoactive CBD-based products—represents one area of the licensing business that has not seen much of a decline in new deals during the coronavirus crisis. In fact, the oft-touted benefits of cannabis-based products, both ingestible and topical, for stress reduction and general wellness are likely bigger selling points during […]