Boats and yachts, especially of the luxury variety, comprise a business that does not often come to mind as a potential licensing category. But marine manufacturers are regularly involved in licensing partnerships and collaborations. A handful of initiatives that have occurred in recent months illustrate: Frauscher Shipyard paired with Porsche for the 850 Fantom Air, […]
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A Different Kind of Commute
Some consumers—a growing, albeit still small, number—are considering alternatives to gas-guzzling cars as a means of getting to work. As a result, relevant corporate licensors have been taking a closer look at commuter scooters as a potential brand-extension category. This segment includes high-end and street-legal vehicles such as foot-powered kick scooters, Segway-like personal transportation, electric […]