Plus-size apparel collaborations started to take off in earnest more than a decade ago, around 2014, with designers and celebrities like Isabel Toledo, Lela Rose, Ashley Graham, and Gabi Gregg leading the charge. The trend evolved quickly, moving from addressing a gap in the marketplace with the creation of specialized plus-size collections to including plus-size […]
Tag Archives | Ashley Graham
Learning Curve
Over the past couple of years, we have taken many looks at the plus- and extended-size market, a hot and still growing space within the licensing business and the apparel industry in general. One very logical niche within that segment consists of deals between apparel marketers and curve models (who specialize in the plus-size market). […]
Body-Positive Products
Licensors’ interest in the “plus-size” segment of women’s fashion is evolving. Initially, the activity was focused simply on forging the first deals extending into the larger sizes of the women’s apparel range, which had long been ignored. The category then began to transition to a more inclusive point of view, where licensors were lending their […]