Forget about the chicken wars. Quick-service restaurant and retail food and beverage brands have recently been ordering up some tasty promotions and collaborations centering on a hot menu item: French fries. Some examples: In a widely reported pairing last week, Arby’s worked with craft distillery Tattersall to create a very limited run of two fry-flavored […]
Tag Archives | Arby’s
Celebrities Crave QSR Tie-Ins
For quick-service restaurants, the past six months have represented somewhat of a golden age of celebrity tie-ins, as more and more athletes, musicians, influencers, and gamers have entered into promotional partnerships with fast food restaurants. Each initiative is unique, with some skewing toward the endorsement end of the spectrum, some being meal-centric, and others highlighting […]
One Potato, Two Potato
In May, Mr. Dee’s launched a line of Hidden Valley frozen potato sides, including Shredded Hash Browns, Southern Style Hash Browns, and Roasted Red Potatoes, under license from the Hidden Valley Food Products Company. This deal represents the latest of several in the frozen potato category, a small but growing slice of the licensed food […]