Tag Archives | Angry Birds

Birdies, Bogies, and Brands

Golf has become an increasingly popular theme for experiential initiatives involving licensed properties, both digital and physical. Many of the initiatives are tied to character and entertainment IPs, but they extend into other realms as well:  Mattel Adventure Park, the new attraction opening in 2025 as part of Epic Resort Destinations’ VAI Resort in Glendale, […]

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Science to Go

Traveling science-themed educational exhibits, which live at the intersection of the STEM and experiential-licensing trends, continue to represent an opportunity for appropriate entertainment franchises. Successful properties in this realm are not always educational, or even strongly science-themed, as two of the most recent examples attest. The first is Fox’s Ice Age, which has some loose […]

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