Heated clothing is a segment of the apparel, accessories, and footwear category that is about to hit its peak selling season in the Northern hemisphere. These pieces, which include battery-powered heating elements to keep people warm when spending long periods outdoors, represent a small portion of licensing deals within the apparel industry. But it is […]
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Standing Out in the Pet Aisle
Pet-products deals announced in the last two months continue a trend in which licensors are looking for voids in the market that they can fill with a focused, differentiated line of merchandise: Black + Decker licensed Wagz for a range of smart pet products, encompassing connected feeders, doors, and collars, controlled through the Black + […]