A popular feature of food-branded fashion drops over the past 18 months has been the integration of one or more fun-and-functional “snack pockets,” sized to fit whatever sweet or savory treat is at the center of the collaboration: In July of this year, Cheez-It paired with stylist Brittany Hampton and WNBA player Rickea Jackson for […]
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Expanding Within the Gaming Ecosystem
Properties with roots in the world of interactive online and console gaming are increasingly extending their brands into the trading card game (TCG) category, often in co-branded versions with leading players in the space, but also in straight licensed editions. These expansions take the IPs into a high-interest realm with a lot of crossover in […]