Streaming platforms are becoming increasingly active in the licensing and merchandising arena. Leading players are launching outbound licensing programs for properties in which they have an ownership stake, as well as, in some cases, those they represent on behalf of the IP owners whose content they stream: Netflix, credited as the first streamer to have […]
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Of Hot Markets and Halloween
By Karen Raugust on October 11, 2021 in Character/Entertainment, Hot markets, International, Licensing
The South Korean television series Squid Game, which launched in September, is currently the top Netflix show in 90 countries and is trending to be the most-viewed series ever on Netflix in the U.S. Its fast rise, which has occurred through word of mouth, despite a lack of promotion to back the show, has naturally […]