The last few months have brought news about the signing of several multi-faceted, multi-year toy deals, both in the U.S. and globally, many involving well-established properties: Spin Master joined the Wizarding World through a deal with Warner Bros. Consumer Products, with plans to produce playthings tied to the Harry Potter and Fantastic Beasts franchises. Merchandise […]
Tag Archives | Warner Bros. Consumer Products
The Sound of Music
Symphony performances, accompanied by filmed entertainment, represent one area of experiential licensing that has been hitting a high note for the past few years, especially but not exclusively among entertainment properties: Most recently, National Geographic partnered with Jason Michael Paul Entertainment for “National Geographic: Symphony for Our World,” which features a live performance of a […]
Cosplay Beyond the Cons
Cosplay—dressing up as a favorite anime, videogame, television, or book character, in a self-created and realistic costume, and interacting with others doing the same—has been a big and growing hobby for several years. More recently, the popular avocation has moved beyond the borders of the numerous comic book and pop culture conventions and into the […]