One of the leading news stories of 2017 was the steady string of claims alleging sexual assault, harassment, and other misconduct by prominent actors, media personalities, politicians, and corporate leaders. The phenomenon has touched the business of licensing and brand extension as well, as accused celebrities have seen deals for consumer products tied to their […]
Tag Archives | Walmart
Shopping for New Retail Strategies
Retail chains continue to experiment with different business models as they deal with ongoing challenges. Some recent ventures illustrate the variety of strategies being tested: Partnerships with etailers. Lord & Taylor is launching a presence on Walmart’s website starting in spring 2018, referring to the initiative as its online flagship store. The deal brings the […]
Hot Toys for the Holidays
Over the past couple of months, key retailers have released their hot holiday toy lists, predicting the playthings consumers will be buying for fourth-quarter gift-giving. Licensed products account for between 16% and 32% of the products on each of the lists released by Amazon, BJ’s, Kmart, Target, Toys R Us, and Walmart, with Amazon at […]