Safety shoes and boots have long been an active niche within the licensed footwear space. These are products with features such as reinforced steel or composite toeboxes, non-slip soles, waterproofing, moisture-wicking, electrical hazard protection, and/or added cushioning, designed for use on the job site and beyond. Partnerships typically involve work boot and sneaker companies pairing […]
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Studying the NIL Collective Space
Just over two years ago, in July 2021, the NIL era began in the collegiate licensing sector, enabling students to generate revenue from licensing deals and other commercial activities tied to their names, images, and likenesses. Immediately after that, the first NIL collectives were formed. These are organizations that are independent from but affiliated with […]
The Ball Is In Collegiate Athletes’ Court
College athletes have been able to capitalize on their names, images, and likenesses (NIL) for less than a month, as the NCAA, on July 1, suspended its NIL rules. They are quickly taking advantage of the new opportunities. The process of getting to this point began back in 2009 when former UCLA basketball player Ed […]