Pro sports leagues from around the world, along with their players associations, have been among the most active property types to date in the world of NFTs. And many tend to think big, signing long-term deals for marketplaces rather than focusing on individual collections of NFTs, although they do that too. This year, and especially […]
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Celebrities As Licensees
Celebrities are well known to be active property owners, extending their personal and brand names in a variety of ways. One of those is to launch their own companies to market their products, in lieu of signing licensees, which gives them more control over their signature or branded merchandise. And, as they become product marketers […]