Tag Archives | Truly

Is the Bubble Bursting on Hard Seltzer?

The hard seltzer category, which has been experiencing strong growth since 2018—and has been at the center of a number of collaborations and licensing deals—has started to show signs of leveling off. Alcoholic beverage industry analyst IWSR predicts the hard seltzer category will increase by 73% in the U.S. in 2021, a significant rate but […]

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Spiked Seltzer Deals Bubble Up

Consumers in the U.S. purchased close to $1 billion in hard seltzer from March 7 to May 30, 2020, the first three months of the pandemic, compared to $1.5 billion for the whole of 2019, according to Nielsen. In the week ending June 6, the start of the summer season, hard seltzer sales—which have been […]

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