At Toy Fair New York in February, one of the trends was the large number of influencers signing toy deals. Most of the celebrities associated with the products on display there were young adults whose content appealed to children or collectors. More recently, a raft of agency representation and toy-centric licensing agreements have been focused […]
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Toy Testers Give Rave Reviews to Licensing
Kid influencers specializing in toy and children’s product reviews and unboxings via their own YouTube channels and other social media platforms have gained significant followings, with the top examples generating more than 10 billion views and amassing more than 10 million channel subscribers. Some “best of” lists name more than 100 different personalities playing in […]
Toy Testers, Mommy Bloggers, and More
The impact of social media influencers in the toy industry—from toy testers and mommy bloggers to comedians, singers, and pranksters—was evident at this year’s New York Toy Fair. Ryan of Ryan ToysReview, which has accumulated 19.5 billion video views and 12 million subscribers, has a new deal with Bonkers Toys for a line of branded […]