Latina singers have been in high demand for makeup collaborations of late, with at least three deals signed this year after several introductions in 2018 and 2019. These celebrities have an advantage in that they tend to attract a mainstream audience that includes ethnically and racially diverse consumers, something that increasingly appeals to cosmetics marketers […]
Tag Archives | Thalia Sodi
Women’s Cosmetics of Color
At the beginning of the year, singer Thalía Sodi launched Adria by Thalía, a new haircare brand that offers seven SKUs of sprays, foams, and shampoos promoted as working well for all women’s hair types. The affordable brand is available at Walmart and select Target stores upon its launch. This venture follows a Thalía false […]