Hot sauces have been one of the most licenseable property types in the food-to-food licensing space for some time, and there continues to be a steady flow of new collaborations and licensing deals, as well as new brands entering the business. This has led to an ever more diverse range of spicy flavor profiles and […]
Tag Archives | Tapatio
Latin Flavor
Last week MegaMex Foods, a joint venture between Herdez del Fuerte of Mexico and Hormel of the U.S., licensed its Herdez brand to Utz Quality Foods. Utz—which has distributed MegaMex Foods including Chi-Chi’s tortilla chips and Chi-Chi’s and Herdez salsas and dips since 2018—will now produce and market Herdez-branded white, yellow, and blue tortilla chips […]
Tempted by Tasty Alternatives
Burger King revealed last week that it is testing the Impossible Burger, a plant-based meat substitute, as a potential addition to its menu. This is the latest example—and one of the most high-profile—of food and beverage marketers embracing products that can serve as replacements for meat and other staples. These items are meant to appeal […]
Seeking White Space in the Supermarket
Owners of food and restaurant properties have recently been looking beyond the most common brand-extension categories within the grocery store. They are lending their names to product sectors that not only make sense for their flavor profiles, but also have not been heavily licensed to date, meaning there is room for new brand entrants. For […]
Focus on the Hispanic Market
Over the last year, licensors have continued to launch licensing programs meant to appeal to Hispanic consumers. Increasingly, these programs view the Hispanic market as one strong component of a broader audience, rather than as a standalone focus. Some of the properties are expanding into the U.S. market from a Latin American base. Chivas Guadalajara, […]