Recently, a number of celebrities and brands have announced initiatives (licensed and otherwise) centered on heavy-duty strength-training and fitness equipment such as stationary bikes, treadmills, squat racks, weight benches, and barbells. Licensing deals occur fairly frequently in the fitness equipment space, but are typically focused on light-weight tools such as yoga mats, handheld dumbbells, ankle […]
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Student Unions
A handful of collaborations this past summer involving schools of fashion served as a reminder that working with student designers can be a good way to infuse fresh looks into products tied to established properties or brands: In August, the Girl Scouts of the USA paired with three design students from the Fashion Institute of […]