Last week MegaMex Foods, a joint venture between Herdez del Fuerte of Mexico and Hormel of the U.S., licensed its Herdez brand to Utz Quality Foods. Utz—which has distributed MegaMex Foods including Chi-Chi’s tortilla chips and Chi-Chi’s and Herdez salsas and dips since 2018—will now produce and market Herdez-branded white, yellow, and blue tortilla chips […]
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Seeking White Space in the Supermarket
Owners of food and restaurant properties have recently been looking beyond the most common brand-extension categories within the grocery store. They are lending their names to product sectors that not only make sense for their flavor profiles, but also have not been heavily licensed to date, meaning there is room for new brand entrants. For […]