Since we last covered non-profit groups’ growing presence in the licensing business, in August 2022, the emphasis on integrating charitable components into licensing initiatives of all stripes has continued. Licensors and licensees are taking a number of approaches to working with charities as one means of demonstrating to consumers that they are making a positive […]
Tag Archives | Sony Pictures Consumer Products
Locked In
When we last covered the escape room phenomenon, in June of 2017, the industry was well established, but licensing was still relatively new to the sector. Things have changed since then, with a wide variety of entertainment/character licensing now in the mix and new examples still joining the fray on a regular basis. Some of […]
Keeping the Faith
The perceived viability of faith-based (e.g., Christian-themed) properties for licensing tends to rise and fall cyclically. Recent announcements suggest that inspirational licensing programs may be on an upswing as we enter 2018: Last month, Sony Pictures Consumer Products debuted a range of holiday merchandise tied to its animated feature film The Star, representing the studio’s […]