This past September, J.C. Penney paired with Warner Bros. Discovery Global Consumer Products to release women’s and men’s sweaters, dresses, shirts and tops, jackets, tote bags, and other apparel and accessories tied to the TV series Abbott Elementary. The collection was designed specifically for teachers, emphasizing comfort and affordability as well as a casual-but-professional style. […]
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To Promote, or Not To Promote
When the COVID-19 pandemic began, many companies put their plans on hold for product launches, marketing and media campaigns, publicity, and the like. But some have decided that an uninterrupted presence in consumers’ minds will help position them for success, or at least survival, once the peak of the crisis has passed. They have therefore […]
Sponsorship, Storytelling, and Self-Expression
Two trends have emerged on the emoji-related licensing front. First, IP owners with sponsored emoji sets are starting to launch outbound licensing programs based on their unique designs. Second, emoji-based properties are extending into children’s publishing as they try to build story and characterization to supplement their inherent value as symbols of self-expression. Sponsored emojis […]