A number of Western character/entertainment licensors operating global businesses have forged deals to strengthen their relationships with Chinese companies in the past six months. Some are bringing their own IP into China, while others are helping Chinese properties expand locally and globally. The initiatives take many forms: Signing consumer products licensees and licensing agents. CBS […]
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Brit Lit
Classic character properties with roots in British children’s literature have been expanding their licensing activities of late, mainly in their home market and largely with a focus on adult consumers. Many of the licensors are capitalizing on high-profile anniversaries and/or entertainment releases, while others are simply trading on retro appeal, especially for fans who grew […]