For fashion labels, the home goods category is a natural—albeit sometimes challenging—area of interest for brand extension. Recent deals involve a range of demographics and price points, as well as a mix of retailers and manufacturers serving as licensees: Lululemon teamed with PBTeen for an exclusive capsule collection of home goods tied to Lululemon’s athletic […]
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A Tasting Menu of Chef-Related Deals
The landscape for chef-based licensed products is among the most crowded of all celebrity-licensing segments. A wealth of chefs who have gained fame through restaurants, cookbooks, instructional TV cooking shows, and competitive cooking reality series have extended their brands, and others are entering the fray. This segment can be challenging. New licensors are trying to […]