Mainstream fashion, lifestyle, and home goods labels, retailers, and specialist brands have increasingly been creating adaptive products to serve consumers who have disabilities due to medical conditions or age. Over time, celebrity collaborations in this space have also grown, albeit slowly, driven by actors, athletes, and others who have been diagnosed with a disability themselves […]
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Augmenting Adaptive Apparel Assortments
By Karen Raugust on October 30, 2023 in Celebrity, Demographic groups, Diversity/Inclusion, Fashion, Licensing
The fashion industry has been slowly putting more focus on consumers with disabilities since the mid-2010s, when it began picking up the pace of adaptive apparel releases. The technique has been flourishing in the last 18 months, as the business has seen several launches of adaptive clothing lines from retailers and brands, not to mention […]