Fashion labels and designers are forging licensing and collaboration deals in the occupational footwear sector with increasing frequency. This is a category that has built a track record of very successful long-term licensing agreements with closely related brands, but it still offers plenty of space for fashion and lifestyle properties and other types of IP. […]
Tag Archives | SCL Footwear Group
Where the Rubber Meets the Sidewalk
Tire companies have long extended their brands into the footwear category, not only lending their names to the collaborative shoe lines, but also providing rubber for the soles. In many cases, their brand name appears only on the bottom of the shoe. Some examples: Michelin’s footwear licensing business includes hiking boots, athletic shoes, non-slip shoes […]