Fashion designers, artists, and especially celebrities have been entering the shapewear category at a slightly accelerated pace of late. Sales in the segment as a whole dropped significantly early in the pandemic, but have returned to near-2019 levels as of the end of 2021, according to players in the market. In North America, sales were […]
Tag Archives | Savage x Fenty
Heart Beat
Since today is Valentine’s Day, it seems like a good time to note the importance of the holiday as a launch date for new licensed and collaborative products, as well as an occasion for holiday-specific limited editions, collaborations, and promotions involving licensed IP. This is especially true for initiatives involving products that traditionally serve as […]