Every four years as the U.S. Presidential election comes around, licensors, licensees, and retailers create products and promotional initiatives highlighting themes tied to voting. Historically, these have been mostly focused on merchandise featuring vote-related graphics, primarily as a way to offer some fresh and timely designs. This year, however, marketers (many with ties to the […]
Tag Archives | Rock the Vote
Characters and Causes
A handful of cause-related deals announced this summer, all involving licensed characters, are a reminder of the potential for entertainment to help change behavior in society while enhancing the visibility and reputation of the properties themselves: Disney Channel paired with Girl Scouts of the USA to feature Disney’s new Hispanic princess, Elena of Avalor, in […]