Some very wholesome TV shows from the past have spurred merchandise programs in recent years, and their efforts continue to expand. Modern consumers likely gravitate to these brands in large part due to their nostalgic appeal, but also, at least to a degree, because they serve as an antidote to today’s digitally driven, politically charged, […]
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Holiday Dress Code
The popularity of “ugly Christmas sweaters” as a pop-culture trend began to emerge almost a decade ago, and licenses across a wide variety of property types—from Bob Ross and Betty White to Bob’s Burgers and the Buffalo Bills—have had a strong presence over the past five years or so. Not surprisingly in such a crowded […]