Over the past couple of years, we have taken many looks at the plus- and extended-size market, a hot and still growing space within the licensing business and the apparel industry in general. One very logical niche within that segment consists of deals between apparel marketers and curve models (who specialize in the plus-size market). […]
Tag Archives | Priscilla Ono
Partners in Body Positivity
Despite the fast-growing incidence of new initiatives focusing on the plus-size and extended-size women’s apparel and accessories markets over the past several years, there is still a need for more fashionable choices for consumers at both the higher and lower end of the size spectrum. As a result, general-market fashion retailers and brands continue to […]