Food and beverage brands have represented one of the most active sectors in licensing for quite some time, and the trend shows no sign of waning. As one illustration, in the 15 weeks since January 1, 2024, more than a half dozen food and beverage brands have retained new licensing agents to expand their outbound […]
Tag Archives | Post Consumer Brands
A Sweet Way to Stay Strong
Sugary comfort foods meet hardcore health and wellness in a handful of recent deals involving sweet-treat brands being licensed for protein powders: Just last week, Hostess Brands teamed with Bodybuilding.com for Remix Nutrition protein powders in Hostess Twinkies and Hostess Chocolate CupCakes flavors. Additional Hostess snack cake varieties may be added to the line of […]