As more states legalize marijuana for medical and/or recreational use, much of the attention from a licensing perspective has been on celebrities (mainly musicians and chefs) lending their names to marijuana strains and related products, and on marijuana brands extending into foods, topical creams, smoking accessories, and the like. Another growing opportunity centers on cannabis-related […]
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That’s a First
A handful of exhibitors at the recent Licensing International Expo launched licensing programs or signed deals that seemed to be firsts within the licensing business, or at least at the show. Each represents a trend that has become prominent in society in the last couple of years but is just starting to emerge within the […]