Afternoon teas got their start in the mid-19th century and have become a classic British custom, popular both with visitors, as a unique experience to remember from their trip, and with some local U.K. residents, as an occasional indulgence. The practice is also established in other countries, especially in Asia. Licensed versions of these experiences […]
Tag Archives | Peter Pan
Tea Time
By Karen Raugust on July 22, 2021 in Character/Entertainment, Experiential licensing, Food/Beverage, Licensing
Traditional English-style afternoon teas tied to characters (and sometimes other properties) have represented a growing piece of the experiential-licensing landscape since the mid-2010s, at least in some parts of the world, with a particularly notable burst of activity beginning in 2019. Even during the pandemic, at least between lockdowns, a few licensed afternoon teas were […]
Pretty as a Picture
The love affair between (mostly) classic characters and adult-focused cosmetics, lip care, and nail care products continues to intensify. More properties and more marketers—often of the niche variety—are entering into relationships to produce limited-edition beauty collections. Some recent pairings: • The latest collaboration for Hello Kitty, licensed by Sanrio, is The Crème Shop’s October 2018 […]