Collections pairing the imagery of established artists with high-profile apparel and accessories labels have represented a trend in the licensing and fashion businesses for some time, and that continues, as recent deals attest: Keith Haring’s estate and its agent Artestar are collaborating with Coach on a spring/summer 2018 collection of handbags and wallets, representing the […]
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From Page to Product
Magazine brand licensing, historically, faced a significant barrier in that the categories that made the most sense for brand extension were the same ones in which the magazines’ advertisers operated. Since those advertisers provided much of the revenue keeping the publications in business, competing face-to-face with them was usually out of the question. How times […]