Auto racing has been a notable inspiration in the fashion industry for the last two and a half years, with experts crediting the launch of Ferrari’s first full fashion collection in June 2021 with jumpstarting the current popularity of the look. The trend has also been driven by the fact that sports influences in general, […]
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Advances in E-Sports Licensing
A number of trends in recent months have been moving the e-sports industry, including the licensing component, forward: Big sports licensees are doing deals. It was not that long ago that the first mainstream sports licensees joined e-sports specialists in doing deals with teams, leagues, and players. Since then, the floodgates seem to be opening. […]
Taking a Stake
The incidence of property owners taking an ownership stake in a manufacturer’s company as part of a licensing agreement—while not unheard of in the past—has been on the rise over the past couple of years. This activity has been particularly notable of late in the sports licensing sector. Back in 2015, the NHL took an […]