The U.S. holiday of Thanksgiving is one of the few celebration days throughout the year with relatively little licensing activity tied to it. It is a holiday centered on gratitude, food, and family, and not on extensive gift giving, costumes, decorating, or other more commercial endeavors. That said, there are a few opportunities tied to […]
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Learning to Love Licensing
Licensors of selected children’s properties are very slowly gaining a foothold in classrooms, largely through deals with manufacturers (or retailers) that focus on supplemental educational products purchased by teachers and home school parents, as well as parents, grandparents, and caregivers who simply want to help support children’s learning. These licensees sell their products largely through […]