Now that school’s out for the summer, home goods and other retailers are starting to debut their back-to-college collaborations in anticipation of the 2024-2025 academic year. Three such partnerships were announced in June: At Home launched its new home décor range with lifestyle expert and designer Joy Cho and her Oh Joy! brand in July […]
Tag Archives | Office Max
Heading to the Office
Direct-to-retail licensing agreements and exclusive distribution deals in the office supply channel have popped up sporadically for many years, with properties from TV financial expert Jean Schatzky to interior designer Christopher Lowell among those entering the market. But the incidence of such deals is slowly on the rise. This year, Martha Stewart renewed and expanded […]