The last several years have given rise to a crop of new mission-driven apparel companies, launched by current and former athletes, that serve as sports licensees. The collaborative merchandise helps spread the word about the shared goals of the partners to support and promote social justice, diversity, equal rights for all, empowerment, and positive change. […]
Tag Archives | NCAA
Revisions to the Collegiate Licensing Syllabus
The collegiate sports landscape has been undergoing some big changes of late, with potential ramifications for collegiate licensees and other companies partnering with universities and student-athletes on commercial ventures: A spike in popularity of women’s sports. Stars such as Caitlin Clark of Iowa and Angel Reese of LSU are driving interest in women’s NCAA basketball; […]
Pay for Play
A number of recent developments are blurring the lines between amateur and pro sports, both at the collegiate and Olympic levels. If the trend continues, it may open significant opportunities for the licensing community. California enacted the Fair Pay to Play Act, which allows college athletes to receive money for endorsements without jeopardizing their scholarships […]