Butter began catching on as a pop-culture phenomenon in the early 2020s, attracting significant mainstream notice in 2025 and remaining top of mind in early 2026. The trend manifests itself in many ways. Flavored butters (from truffle and miso to cinnamon-sugar), and butter boards for mixing and serving them, are everywhere online (hashtag #ButterTok). There […]
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Focusing On a Childhood Favorite
Orange cream, or Creamsicle, was the flavor of the summer, according to a number of lifestyle and foodie publications. This nostalgic taste, which typically blends orange, vanilla, and cream, has actually been on the rise for the past several years; 2024 seemed to represent a high mark for new releases, including collaborative examples. But it […]
New Flavors ’Til the Cows Come Home
In a presentation at the annual Dairy Innovation Strategies conference in April, Patrik Hansson, executive vice president and chief marketing officer of Arla Foods, a Danish dairy cooperative, called for the industry to refocus on bringing in new consumers and addressing the unhealthy eating habits of the global population. One of directions he recommended to […]
Tempting Treats
Cereal marketers’ increasing tendency to extend their brands into other food categories was noted here more than two years ago, but the trend has continued to intensify since then. Sales of these licensors’ core cereal product spiked during the early pandemic, but have since leveled off, due to a number of factors. They range from […]